内容简介
《电子商务》是新世纪广东省高等教育教学改革工作项目《中英职教商务文秘专业课程改革与实践》的成果之一。商务系列教材的讲义曾在深圳职业技术学院应用外国语学院学生中试用，经过不断修改和润色，形成了这本电子商务的双语教材。《电子商务》可作为电子商务专业的教材，也供读者自学之用。
目录
Part I For Students
Unit 1 Overview of E-Commerce
Information Box
1.1 Introductory Case
1.2 Understanding E-Commerce
1.3 Evolution of E-Commerce
1.4 Business Models of E-Commerce
1.5 Business Process of E-Commerce
1.6 Real World Case
online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 2 Foundations of E-Commerce
Information Box
2.1 Introductory Case
2.2 E-Commerce vs. Traditional Commerce
2.3 Major Categories of E-Commerce
2.4 Benefits and Limitations of E-Commerce
2.5 Real World Case
online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 3 Infrastructure for E-Commerce
Information Box
3.1 Introductory Case
3.2 Internet Notions
3.3 Web Hosting and Website
3.4 Internet Security
3.5 Real World Caseonline Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 4 Electronic Payment Systems Information Box
4.1 Introductory Case
4.2 Electronic Payment Systems (EPS） vs. Traditional Payment Systems
4.3 Electronic Payment Categories
4.4 Secure Requirements of E-Payment Systems
4.5 Real World Case online Activities
Ⅰ. In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 5 Business Strategy of E-Commerce
Information Box
5.1 Introductory Case
5.2 Strategic Planning Process
5.3 SWOT Analysis
5.4 E-Commerce Strategy Implementation
5.5 Real World Caseonline Activities
Ⅰ.In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 6 B2B， B2C & C2C E-Commerce Information Box
6.1 Introductory Case
6.2 Business-to-Business E-Commerce
6.3 Business-to-Consumer E-Commerce
6.4 Comparison of B2B and B2C
6.5 Consumer-to-Consumer E-Commerce
6.6 Real World Caseonline Activities
Ⅰ In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects for Assignment
Assessment Evidence
Unit 7 online Marketing and Advertising Information Box
7.1 Introductory Case
7.2 An Introduction to online Advertising
7.3 Key Terminologies， in Web Measurement
7.4 online Advertising vs. Tradiiional Advertising
7.5 online Advertising Models
7.6 Measurement of online Advertising
7.7 Real World Caseonline Activities
Ⅰ.In-Class Activities
Ⅱ. After-Class Activities
Ⅲ. Up-to-Date Workshop
Key Terms and Concepts
Projects fo
