内容简介
《纽约时报袖珍MBA英语学习手册》是各级企业界人士获取关键信息的必不可少的工具，无论是一线经理，还是企业决策人士。本系列作者均为美国的商学院教授MBA课程的博士们，本系列的特点在于提供了快速学习MBA课程的参考要点，每本以25个诀窍的形式对企业管理专业领域中应用的关键性原理提供了无要比拟的综合表述。本系列书的方法是将学术著作变成易学易懂的读物。本书通过介绍如何理解资产负债表和损益表数字的25个决窍，学习挖掘埋藏在普通报表中重要而有用信息的技巧。
目录
KEY?1?Accounting?is?not?a?four-letter?word 诀窍1：“会计”不是一个难听的字眼 KEY?2?Financial?statements?rely?on?fact,not?possibility 诀窍2：?财务报表依据的是事实而不是可能性 KEY?3?What''s?hanging?in?the?balance?sheet? 诀窍3：?“资产负债表”里装些什么东西？ KEY?4?Take?steps?to?understand?the?income?statement 诀窍4：?努力理解“损益表” KEY?5?Matching?and?adjusting?the?crux?of?accrual 诀窍?5：?配比与调整：权责发生制会计的关键 KEY?6?Who?decides?what?finacial?statements?contain? 诀窍6：?谁决定财务报表的报告内容？ KEY?7?Where?cash?came?from?and?where?it?went 诀窍7：现金的来龙去脉 KEY?8?Monetary?matters?need?not?be?murky.Follow?the?cash 诀窍8：钱的事情一定不要含糊不清：跟着现金走 KEY?9?Keeping?owners''?claims?straight 诀窍9：确保股东权益准确无误 KEY?10?Don''t?ignore?the?fine?print! 诀窍?10：?不要报表下端的注解：读一读报表脚注 KEY?11?What?shapes?a?firm''s?financial?reporting?strategy? 诀窍?11：决定企业财务报告策略的因素是什么？ KEY?12?Financial?reports?are?useful?for?both?running?and?evaluating?the?company 诀窍?12：财务报告对经营企业和评估企业都有用 KEY?13?Financial?statements?have?trouble?measuring?future?opportunities?properly 诀窍?13：?财务报表对未来机会的适当评估有些力不从心 KEY?14?You?got?the?basics,so?how?are?financial?data?used?to?compare?one?firm?with?another? 诀窍14：?懂得基本原理就可利用财务数字在企业间进行比较 KEY?15?Staying?alive?:analyzing?finacial?data?to?measure?the?health?and?firm 诀窍?15：生存：通过分析财务数据来徇企业的经营状况和自下而上能力suvivability?of?a KEY?16?How?great?are?the?costs?of?inacial?distress? 诀窍16：?财务困境的成本有多大？ KEY?17?Estimating?the?cost?of?using?up?productive?capacity:depreciation 诀窍?17：?估计已使用生产能力的成本：折旧 KEY?18?Computing?cost?of?goods?sold?,and?valuing?invertory 诀窍18：?计算售后成本、估计存货价值 KEY?19?What?do?we?have?to?pay?Accounting?for?taxes 诀窍19：必须交多少税金？税务会计 ……
