内容简介
本书自出版以来，因其内容独到而新颖，倍受专家学者的青睐。作者以精炼的语言、流畅的文笔勾画出企业家在无限商机与风险面前成功的轨迹。本书引人入胜的实例讲解， 阐述了走向企业家殿堂必备的各种技能，引导读者像企业家一样思考和探索，从而在创业之路中获得的激情，成就感和财富。
目录
PART 1 evaluating Opportunity and Developing the Business Concept
1． A Perspective on Entrepreneurship
2． The Start-up Process
3． Analyzing New Ventures
4． Valuation Techniques
5． The Business Plan
PART 2 Assessing and Acquiring Necessary Resources
6． Attracting Stakeholders
7． Alternative Sources of Financing
8． Deal Structure
9． Securities Law and Private Financing
10． Intellectual Property
PART 3 Acquiring an Existing Business
11． Purchasing a Business : The Search Process
12． The Legal Forms of Organization
PART 4 Managing the Enterprise and Harvesting Value
13． Managing Growth
14． Bankruptcy : A Debtor's Perspective
15． Securities Law and Public Offerings
Case Index
Subject Index
