| 价格 | ¥66.00 |
| 发货 | 广东东莞市 |
| 数量 | -+ |
| 库存 | 100本 |
内 容 提 要 该书是一本融管理理论、方法技能和具体管理实践于一体的教材。全书共分 部分二十章。第一部分 (共两章)主要介绍管理和管理者(经理) 的基本概念,以 管理理论和管理实践的演变过程。第二部分(共四章)阐述了管理者(经理)所面 的形势和任务,其中包括组织环境和文化对管理的制约、化过程中的管理 社 责任和管理道德以及决策问题。第三部分至第六部分分别阐述管理的四大主要职能 计划、组织、领导、控制。在这四种职能中,作者强调领导职能,分别从组织 为学、团队活动、员工激励、领导、交流与沟通等方面对领导职能进行了论述。在 划职能中,作者重视战略计划和管理;在组织职能中,作者强调了人力资源管 在控制职能中,强调了运作管理。 该书结构紧凑,内容丰富,且提供了大量实例,例如该书提供了十位与众不同 经理,每章后都有各种问题、自我测评练习、应用案例等。这无疑使正文中的理论 满了生命活力,也使学生能通过不同的途径把握管理理论与方法。对于初学著来说 该书的确是一部极好的教材。
PREFACE xvii PART ONE INTRODUCTION 1.Managers and Management 2.The Evolution of Management PART FIVE LEADING 13.Foundations of Behavior 14.Understanding Groups and Teams 15.Motivating Employees 16.Leadership 17.Communication and Interpersonal Skills PART TWO DEFINING THE MANAGER''S TERRAIN 3.Organizational Culture and Environment: The Constraints 4.Managing in a Global Environment 5.Social Responsibility and Managerial Ethics 6.Decision Making: The Essence of the Manager''s Job PART THREE PLANNING 7.Foundations of Planning 8.Strategic Management 9.Planning Tools and Techniques PART FOUR ORGANIZING 10.Organization Structure and Design 11.Human Resource Management 12.Managing Change and Innovation PART SIX ConTROLLING 18.Foundations of Control 19.Operations Management 20.Control Tools and Techniques Scoring Keys for Self-Assessment Exercises SK Endnotes Name Index Organization Index Subject Index PREFACE xvii PART ONE INTRODUCTION CHAPTER 1 MANAGERS AND MANAGEMENT Who are Managers? What is Management and What Do Managers Do? Defining Management Managemerit Functions Management Roles Management Skills MANAGERS WHO MADE A DIFFERENCE: Robert Holland, jr, CEO, Ben & jerry''s Homemade Inc. Is the Manager''s Job Universal? ENTREPRENEURSHIP: Managers Versus Entrepreneurs The Value the Marketplace Puts on Managers MANAGING YOUR CAREER: Career Opportunities in Management Why Study Management? Summary Review Questions Discussion Questions Self-Assessment Exercise: Exercise in Self-Perception Ethical Dilemma Exerdse For Your Immediate Action: Heartlancl Fragrance Company CASE APPLICATION: A Day in the Life of an Account Executive VIDEO CASE APPLICATION: The New Look of Management in the Federal Government CHAPTER 2 THE EVOLUTION OF MANACEMEN Historical Background The Early Years Scientific Management General Administrative Theorists The Human Resources Approach The Quantitative Approach MANAGERS WHO MADE A DIFFERENCE: judy Lewent, Chief Financial Officer, Merck & Company Recent Years: Toward Integration The Process Approach The Systems Approach The Contingency Approach Current Trends and Issues Work Force Diversity Ethics Stimulating Innovation and Change Total Quality Management Re-Engineering Empowerment and Teams The Bimodal Work Force Downsizing Contingent Workers Summary Review Questions Discussiori Questions Self-Assessment Exercise: Is a Bureaucracy for You? Ethical DHemma Exercise For Your Immediate Action: The Walt Disney Company CASE APPLICATION: Dam Yangtze VIDEO CASE APPLICATION: The Workplace of the 90s PART TWO DEFINING THE MANAGER''S TERRAIN CHAPTER 3 ORCANIZATIonAL CULTURE AND ENVIRONMENT: THE ConSTRAINTS The Manager: Omnipotent or Symbolic? The Omnipotent View The Symbolic View Reality Suggests a Synthesis The Organization''s Culture What Is Organizational Culture? The Sou