战略管理（英文版）

Part?1?Fundamentals?of?StrategyChapter?1Strategic?Management1.1?Concept1.2?The?Competitive?I.andscape1.3?The?I／O?Model?of?Above―Average?Returns1.4?The?Resource―based?Model?of?Above―Average?Returns1.5?Vision?and?Mission1.6?StakeholdersChapter?2?The?External?Environment?Analysis2.1?The?General，Industry，and?Competitor?Environments2.2?External?Environmental?Analysis2.3?Segments?of?the?General?Environment2.4?Industry?Environment?Analysis2.5?Interpreting?Industry?Analyses2.6?Strategic?GroupsChapter?3?The?Internal?Organization3.1?Analyzing?the?Internal?Organization3.2?Resources，Capabilities，and?Core?Competencies3.3?Core?Competencies3.4?Outsourcing3.5?Strategic?DecisionsChapter?4?Business?Level?Strategy4.1?Business―Level?Strategy4.2?Customers：Their?Relationship?with?BusinessLevel?Strategies4.3?The?Purpose?of?a?Business―Level?Strategy4.4?Types?of?Business―Level?StrategiesChapter?5?Competitive?Behavior5.1?A?Model?of?Competitive?Rivalry5.2?Competitor?Analysis5.3?Drivers?of?Competitive?Actions5.4?Competitive?Rivalry5.5?Likelihood?of?Attack5.6?Likelihood?of?Response5.7?Competitive?DynamicsChapter?6?CorporateLevel?Strategy6.1?Levels?of?Diversification6.2?Reasons?for?Diversification6.3?Value―Creating?Diversification6.4?Diversification6.5?Unrelated?Diversification6.6?Value―Neutral?Diversification6.7?ValueReducing?Diversification：Managerial?Motives?to?DiversifyChapter?7?Merger?and?Acquisition?Strategies7.1?The?Popularity?of?Merger?and?Acquisition?Strategies7.2?Reasons?for?Acquisitions7.3?Problems?in?Achieving?Acquisition?Success7.4?Effective?Acquisitions7.5?RestructuringChapter?8?International?Strategy8.1?Identifying?International?Opportunities：Incentives?to?Use?an?International?Strategy8.2?International?Strategies8.3?Environmental?Trends8.4?International?Entry?Mode8.5?Strategic?Competitive?Outcomes8.6?Risks?in?an?International?EnvironmentChapter?9?Cooperative?Strategy9.1?Strategic?Alliances?as?a?Primary?Type?of?Cooperative?Strategy9.2?Business―Level?Cooperative?Strategy9.3?Corporate―I.evel?Cooperative?Strategy9.4?International?Cooperative?Strategy9.5?Network?Cooperative?Strategy?_9.6?Competitive?Risks?with?Cooperative?Strategies9.7?Managing?Cooperative?StrategiesChapter?10?Corporate?Governance_10.1?Separation?of?Ownership?and?Managerial?Control10.2?Ownership?Concentration10.3?Board?of?Directors10.4?Executive?Compensation10.5?Market?for?Corporate?Control10.6?International?Corporate?Governance10.7?Governance?Mechanisms?and?Ethical?BehaviorChapter?11?organizatiOnal?Structure?and?Control11.1?Organizational?Structure?and?Controls11.2?Relationships?between?Strategy?and?Structure11.3?Evolutionary?Patterns?of?Strategy?and?Organizational?Structure11.4?Implementing?Business―Level?Cooperative?Strategies11.5?Implementing?Corporate―Level?Cooperative?Strategies11.6?Implementing?International?Cooperative?StrategiesChapter?12?Strategic?Leadership12.1?Strategic?Leadership?and?Style12.2?The?Role?of?Top―Level?Managers12.3?Managerial?Succession12.4?Key?Strategic?Leadership?ActionsPart?2?Spe?Topics?of?StrategyChapter?13?Strategic?Information?System13.1?History?of?SIS13.2?Definition13.3?Three?General?Types13.4?Gaining?Competitive?Advantage13.5?Models?for?Strategic?Information?SystemChapter?14?Strategic?Alliance14.1?Definitions14.2?Typology14.3?Historical?Development?of?Strategic?Alliances14.4?Goals?of?Strategic?Alliances14.5?AdVantages／Disadvantages14.6?Success?Factors14.7?Further?important?Factors14.8?Risks14.9?importance?of?Strategic?Alliances14.10?Life?Cycle?of?a?Strategic?AllianceChapter?15?Strategic?Innovation15.1?Define?Strategic?Entrepreneurship?and?Corporate?Entrepreneurship15.2?Entrepreneurship?and?Entrepreneurial?Opportunities15.3?Innovation15.4?International?Entrepreneurship15.5?Incremental?and?Radical?Innovation15.6?Implementing?Internal?Innovations15.7?Innovation?through?Cooperative?Strategies15.8?Innovation?through?Acquisitions15.9?Creating?Value?through?Strategic?EntrepreneurshipChapter?16?Strategy?and?Game?Theory16.1?Strategy16.2?Nash?Equilibrium16.3?Evolutionarily?Stable?StrategyChapter?17?Industry?4.0?and?Strategy17.1?Industry?4.0l7.2?Comparison?of?Germany?and?China，the?Industry?4.0?Strategy?Approach?for?ChinaChapter?18?Electronic?Business?and?Strategy_18.1?Electronic?Business18.2?Concerns18.3?Online?Shopping18.4?Customers18.5?Payment18.6?Product?Delivery18.7?Shopping?Cart?systems18.8?Advantages18.9?Disadvantages18.10?Impact?of?Reviews?on?Consumer?BehaviourPart?3?Research?Methods?and?ExercisesChapter?19?Qualitative?Research19.1?Data?Collection，Analysis?and?Field?Research?Design19.2?Speized?Uses?of?Qualitative?Research19.3?Data?AnalysisChapter?20?Quantitative?Research20.1?CIverview20.2?Use?of?Statistics20.3?Measurement20.4?Relationship?with?Qualitative?MethodsChapter?21?Survey?Research21.1?Sampling21.2?Correlation?and?Causality21.3?Research?Designs21.4?QuestionnairesChapter?22?Sampling22.1?Population?Definition22.2?Sampling?frame22.3?Probability?and?Nonprobability?Sampling22.4?Sampling?Methods22.5?Errors?in?Sample?Surveys22.6?Survey?WeightsChapter?23?Secondary?Research23.1?Secondary?Research23.2?meta―AnalysisChapter?24?Strategic?Management?Cases24.1?It?Was?the?Season?for?E―Splurging24.2?Business?Japanese―Style24.3?Public?Policy?and?Ethics?in?Marketing?Research24.4?From?Stiff?Upper?Lip?to?New?British?Hip―British?Airways?Updates?Its?Image?and?Its?Fleet24.5?The?Meat?and?Potatoes?of?Online?Shopping24.6?Foreign?Rivals?VS.the?Chinese：If?You?Can’t?Beat?Them24.7?The?Buyer?Always?Wins24.8?The?Rise?and?Fall?of?New?Coke：What’S?the?Problem724.9?Value?Pricing：Offering?More?for?Less24.10?International?Promotional?Strategy24.11?International?Segmentation24.12?FedExCreating?Competitive?Advantage24.13?From?A―Z，Not?A―B：DHL?Is?Far?More?Than?Just?a?Carrier24.14?Practice?Cases?Magna?HealthChapter?25?Experiential?Exercises25.1?Creating?a?Shared?Vision25.2?The?Oracle?at?Delphi25.3?Internet?Exercise25.4?Customer?Needs?and?Stock?Trading25.5?Internet?Exercise：Cisco?Systems25.6?Corporate?Juggling25.7?Governance?and?Personal?Investments参考文献(References)后记