内容简介
Srong marketing is criti-cal to increasing visibility and achieving bottom-line results-but how can you maximize sales on a shoestring marketing budget?Streetwise Low-Cost Marketing shows you how to get the most bang for your buck with dozens of inexpensive marketing strate-gies that really work. Tight budget?No problem!Streetwise Low-Cost Mardeting has plenty of effective techniques,tools,and tactics that are just rihgt for your budget.Exhaustively researched and packed with resources,Streewise Low-Cost Marketing shows you how to create buzz with exceptional customer service,strong promo-tional materials,and money-saving ideas that get maximum results.
目录
Acknowledgments Preface Part1 Putting the Customer First Chapter 1 The Exxential Principle:"What's in It for Me?" Chapter 2 USP and AIDA;Formulas for Success Chapter 3 Benefits Versus Features Chapter 4 Test and Track Continually Chapter 5 Repeat Customers Part2 Planning for Success Chapter 6 Planning Your Marketing;As Easy as 1,2,3 Chapter 7 Research Sharpens Focus Chapter 8 Creating a Marketing Plan Chapter 9 Implementing Your Marketing Plan Chapter 10 Ask and Listen Part3 Proven Solutions Chapter 11 Soft Stuff:People-Oriented Marketing Chapter 12 Hard Stuff:Marketing Collateral Chapter 13 Conceptual Stuff:The Psychological Edge Chapter 14 Low-Cost Advertising Chapter 15 Media Coverage:The Best and Lowest-Cost Advertising Part4 Innovative Solutions Chapter 16 Innovative Low-Cost Techniques Chapter 17 It's Not Junk Mail When… Chapter 18 Low-Cost Marketing Tolls Chapter 19 Low-Cost Marketing Tactics Chapter 20 People Need People Part5 Getting Out Your Message Chapter 21 Develop Personal Speaking Skills Chapter 22 Do You Need a Web Site? Chapter 23 E-mail:The Ubiquitous Communication Chapter 24 Internet Networking Chapter 25 online Advertising:Millions of Potential Viewers Appendix 1 Resources Appendix 2 Software Appendix 3 The Twenty Best Low-Cost Marketing Tips Index
