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商务英语是一门交叉学科，在商务英语学商用语言和商务知识应用同等重要，广泛的地道的商务英语语言的输入是商务英语提升的前提和基础，原汁原味的商务英语语料和真实的商务案例是商务英语学要载体。本教材的设计兼顾了开阔视野、商务语言学务案例学方面，年外刊商业新闻报道中了24篇有代表的文章，内容涉及企业发展战略、公司管理、商务创新、产品策略、营销策略、人力管理等。全书分12单元，每个单元含Text A和Text B两篇课文，Text A为主课文Text B是同一主题的拓展课文。每篇课文提供生词及常用词组表、专业术语及专有名词注释、背景知识介绍及课文的参考译文，方便读者查阅参考，有利于商务英语语言学际商务知识积累。同时每篇课文后提供阅读检测任务帮助学我评价阅读效果，及时巩固课文中的语言。每篇课文后均设有一项综合任务，读者可以单元话题为中心，适时巩固课文中词汇、语言表达，借助课文中的案例启示行对全球问题的关注、思考与交流。 本教材的对象是商务英语专业学生，也适合已工作并希望通过拓展阅读提高商务英语的人士自学使用。
Unit 1 The Belt and Road Text A Three Final CEE Countries Align with the Belt and Road Initiative Text B South Africa's Wine Growers See New Demand from China Unit 2 International Trade Text A Italy Could Be Forced to import Olive Oil Because of Extreme Weather Text B How Will a No-Deal Brexit Hit Travel in and out of the UK and Europe? Unit 3 Business Strategy Text A Starbucks Laser-Focused on China Market Text B Volkswagen Set to Explore Deeper and Wider to Grow Sales in China Unit 4 Business Innovation Text A You Can Now Check in with a Facial Scan at Marriott in China Text B Walmart Turns to Robots and Apps in Stores Unit 5 Publicity Text A Nike's Stock Falls After Duke Star Is Hurt as His Sneaker Comes Apart Text B Dolce & Gabbana Has a Big China Problem After Ad Causes Outrage Unit 6 online Retail Text A Alibaba Singles' Day Sales Top $30 Billion Text B Pity the Parcel People Unit 7 Tech Giants Text A It's All about Huawei. World's Biggest Mobile Tech Show Gets Started. Text B It's Amazon's World. We Just Live in It. Unit 8 Business Management Text A GM Is Reinventing Itself. It's Cutting 15% of Its Salaried Workers and Shutting 5 Plants in North America. Text B How Burger King Fell Behind Unit 9 Marketing Text A Robot Waiters and Snail Pizza: What US Fast Food Brands Do to Please Chinese Diners Text B P&G Eyes off China's Booming Baby Care Market Unit 10 Workforce Text A Older Workers Are Driving Job Growth as Boomers Remain in Workforce Longer Text B Meet Silicon Valley's "China Whisperer" Unit 11 Business Competition Text A This Coffee Company Thinks It Can Beat Starbucks in China Text B Samsung Losing to Cheap Chinese Rivals and Upcoming iPhone 6 Unit 12 Career in Business Text A Stepping out of Your Comfort Zone as a Young Entrepreneur Text B The Business Students of Today Want to "Do Well by Doing Good"
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