化妆品专业英语

内容简介

全书分5个单元共20篇课文，内容选材来源于原版英文书刊、杂志、*的化妆品企业站点信息、科技文献资料等括行业发展趋势，FDA(USFoodandDrug Administration)职能，化妆品监管、产品简介、相关知识、标签装、广告、营销渠道，化妆品网站、企业介绍，美容知识等。全书由课文、课后练业术语、辅助读物等部分组成，此外书后还设有附录，内词汇表，化妆品原料词典，参考文献英文刊名和 缩写规则，化学常用词头和词尾的含义，常用词头和词尾含义，化学上常见的缩略语，化工常用英文缩写和颜色词汇中英文对照(彩妆用)等可供查阅。 本书内容通俗易懂，语言精练，趣味强，选材新颖，覆盖面广。可供化妆品生产、管理、经营、销售及美容等从业人员阅读，也可作为高职高专化妆品专业教材。

目录

UNIT ONE MARKETING
Lesson 1 High-end Cosmetic Market in China
Lesson 2 Self-introduction of a Famous World-Leading Cosmetics Company
Lesson 3 Cosmetic Advertisements
Lesson 4 Practical Guide to Brand Promotion in China
UNIT TWO ADMINISTRATION AND REGULATIONS
Lesson 5 FDAs Authority over Cosmetics
Lesson 6 Hypoallergenic Cosmetics
Lesson 7 Is It a Cosmetic, a Drug, or Both?
Lesson 8 Cosmetic Lableing
UNIT THREE SAFETY
Lesson 9 Are Hair Dyes Safe
Lesson 10 Cosmetic Safety: More Complex Than at First Blush
Lesson 11 Protecting Children from the Sun
Lesson 12 Is Indoor Tanning Safe?
UNIT FOUR MATERIAL
Lesson 13 Cosmetic Ingredients: Understanding the Puffery
Lesson 14 Emulsion and its Stability
Lesson 15 Essential Oils
Lesson 16 Preservatives
UNIT FIVE MAKEUP
Lesson 17 How to Apply Eye Make Up Tips to Look Stunning
Lesson 18 Perfumes For Women
Lesson 19 Applicaion of Foundation
Lesson 20 Tattoos and Permanent Makeup
APPENDIX
APPENDIX I Vocabulary
APPENDIX II 化妆品原料词典
APPENDIX III 参考文献英文刊名的缩写规则
APPENDIX IV 化学常用词头和词尾的含义
APPENDIX V 常用词头及词尾含义
APPENDIX VI 化学上常见的缩略语
APPENDIX VII 化工常用英文缩写
APPENDIX VIII 颜色词汇中英文对照（彩妆用）
REFERENCES