HARVARD BUSINESS REVIEW ON ENTREPRENEURSHIP

内容简介

Beginning with the basics of writing a business plan, this wide-ranging resource moves on to cover sophisticated topics such as how to navigate the world of venture capital funding and strategies for turning technological innovations into successful marketplace realities. Harvard Business Review on Entrepreneurship offers valuable insights for all types of business pioneers. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: The Questions Every Entrepreneur Must Answer by Amar V. Bhide; How to Write a Great Business Plan by William A. Sahlman; How Entrepreneurs Craft Strategies That Work by Amar V. Bhide; How Much Money Does Your New Venture Need? By James McNeill Stancill; Milestones for Successful Venture Planning by Zenus Block and Ian C. MacMillan; Strategy vs. Tactics from a Venture Capitalist by Arthur Rock; Bootstrap Finance: The Art of Start-Ups by Amar V. Bhide; and Commercializing Technology: What the Best Companies Do by J. Michael Nevens, Gregory L. Summe, and Bro Uttal 本书分别从对创业的基本理解、经营计划书的撰写、创业战略的制定、创业不同发展阶级的规划、风险投资者的战略和策略、筹资、资金预算和如何将技术转化为商品等方面，从不同的角度深入地探讨了创业过程中的不同问题，结合创业者的实际需要，为创业者们提供需、用和沿的智力支持。 <

目录

The Questions Every Entrepreneur Must Answer AMAR BHIDE How to Write a Great Business Plan WILLAM A.SAHLMAN How Entrepreneurs Craft Strategies That Work AMAR BHIDE How Much Money Does Your New Venture Need? JAMES MCNEILL STANCILL Milestones for Successful Venture Planning ZENAS BLOCK AND LAN C.MACMILLAN Strategy vx.Tactics From a Venture Capitalist ARTHUR BOCK Bootstrap Finance:The Art of Start-ups AMAR BHIDE Commercializing Technology:What the Best Companies Do T.MICHAEL NEVENS，GREGORY L.SUMME，AND BRO UTTAL about the Contributors Index