内容简介
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
目录
Unit 1 Building Blocks for Effective Messages 1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages 9. Formats for Letters and Memos 10. Informative and Positive Messages 11. Negative Messages 12. Persuasive Messages 13. E-Mail Messages Unit 4 Polishing Your Writing 14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication 17. Listening 18. Working and Writing in Teams 19. Planning, Conducting, and Recording Meetings 20. Making Oral Presentations Unit 6 Research, Reports, and Visuals 21. Proposals and Progress Reports 22. Finding, Analyzing, and documenting Information 23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting 26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
