会展英语(视听说)教程

内容简介

本书根据高职高专“工学结合”培养模式编写，根据会展行业的工作环境和岗位要求，营造仿真的工作情境，使学生在逐项完成工作任务的同时，掌握相应的英语词汇、英语表达方法和策划、营销、管理及沟通技巧。全书共八个单元，每个单含五六个模块，通过观看、词汇句型练习、角色扮演和口头陈述四个学习步骤，由易到难、循序渐进地让学生掌握会展活动中的基本知识和技能，实现会展英语运用能力培养和会展服务能力培养的有机结合。 本书难易程度适中，适合高等职业院校商务、会展策划与管理等相关专业教学使用，也可作为会展行业的培训教材，或会展从业人员自学之用。 本书封面贴有清华大学出版社防伪标签，无标签者不得销售。

目录

Contents Contentr/>Unit 1 An Overview of Exhibition Module 1 Defining an Exhibition ................................................................................ 2 Module 2 Classifying Exhibitions ............................................................................... 6 Module 3 Choosing Exhibitions ................................................................................ 10 Module 4 Further Exploration ................................................................................... 14 Module 5 Simulation Workshop ................................................................................ 16 Unit 2 Hosting an Exhibition Module 1 Planning an Exhibition .............................................................................. 20 Module 2 Publicizing an Exhibition .......................................................................... 23 Module 3 Inviting Exhibitors..................................................................................... 26 Module 4 Further Exploration ................................................................................... 30 Module 5 Simulation Workshop ................................................................................ 32 Unit 3 Pre-exhibition Preparationr/>Module 1 Entering the Exhibition and Security Check ............................................. 35 Module 2 Building a Booth........................................................................................ 39 Module 3 Inviting Clients .......................................................................................... 42 Module 4 Further Exploration ................................................................................... 46 Module 5 Simulation Workshop ................................................................................ 47 Unit 4 Visitors Reception Module 1 Receiving Visitors at the Booth ................................................................. 51 Module 2 Having Dinner with Clients....................................................................... 54 Module 3 Seeing off Clients ...................................................................................... 58 Module 4 Further Exploration ................................................................................... 61 Module 5 Simulation Workshop ................................................................................ 63 会展英语(视听说)教程 Unit 5 Exhibits Presentation Module 1 Introducing a Company ............................................................................. 66 Module 2 Introducing a Showroom ........................................................................... 69 Module 3 Introducing Exhibits .................................................................................. 72 Module 4 Further Exploration ................................................................................... 76 Module 5 Simulation Workshop ................................................................................ 77 Unit 6 Business Negotiation Module 1 Negotiating the Price ................................................................................. 80 Module 2 Negotiating the Payment ........................................................................... 83 Module 3 Negotiating Other Terms ........................................................................... 88 Module 4 Signing a Contract ..................................................................................... 93 Module 5 Further Exploration ................................................................................... 96 Module 6 Simulation Workshop ................................................................................ 98 Unit 7 Post-show Work Module 1 Discussing Booth Dismantling ................................................................ 101 Module 2 Giving Feedback to the Host ................................................................... 104 Module 3 Reporting an Exhibition .......................................................................... 107 Module 4 Further Exploration ..................................................................................111 Module 5 Simulation Workshop .............................................................................. 112 Unit 8 Business Follow-up Module 1 Post-show Marketing Activities .............................................................. 115 Module 2 Following up Contracted Clients............................................................. 119 Module 3 Following up Potential Clients ................................................................ 122 Module 4 Further Exploration ................................................................................. 126 Module 5 Simulation Workshop .............................................................................. 128 scripts for Videos.................................................................................................. 130参考文献 .................................................................................................................. 169