WORDS THAT WORK

内容简介

有的人知识渊博，却拙于表达，致使“内秀”无法外显；有的人工作出 色，却因为“出口伤人”而迟迟得不到晋升；有的人面对心爱之人，却不知 道该怎么表达，枉错过美好姻缘……本书模拟人生关键处的实战说话场景， 教你娴熟掌握各种说话技巧：何时嘘寒问暖、何时甜言蜜语、何时谦虚退让 、何时慷慨激昂、何时出语反击，力促你不因“不会说话”而耽误了自己的 前程!

目录

Acknowledgments Introduction Ⅰ.The Ten Rules of Effective Language Ⅱ.Preventing Message Mistakes Ⅲ.Old Words，New Meaning Ⅳ.H0w“Words That Work”Are Created Ⅴ.Be the Message Ⅵ.Words We Remember Ⅶ.Corporate Case Studies Ⅷ.Political Case Studies Ⅸ.Mvths and Realities about Language and People Ⅹ.What We REALIJY Care about Ⅺ.Personal Language for Personal Scenarios Ⅻ.Twenty-one Words and Phrases for the Twenty-first Century ⅩⅢ.Conclusion The Memos Appendices The 2003 California Gubernatorial Recall The 21 Political Words and Phrases You Should Never SayAgain Plus a Few More The Clinton Impeachment Language Notes Index Addendum